The man who didn’t cause the world’s most infamous marketing disaster dies
The death late last month of Roy Brown Jr, aged 96, is a timely reminder of that old adage: success has many authors; failure but one scapegoat. The reality, as we shall see, is not uncommonly the...
View ArticleHSBC’s £400m global review that never was
So, what was all that about? HSBC’s group marketing director Chris Clark calls a review of the “£400m” (actually rather less these days) global account late last year. Well, not exactly a review. More...
View ArticleFord shows it doesn’t care a Figo for Indian political and cultural...
Good advertising is, like good comedy, about timing. About sniffing out the zeitgeist and then putting an inimitable twist upon it. Judged by such criteria, Ford’s latest “offering”, in India, for its...
View ArticleRichard Pinder launches global network with Maserati as a client
After years of being a jet-setting senior suit in someone else’s service, Richard Pinder has decided to go global on his own account with the ambitious launch of international network The House...
View ArticleChris Wood helps to launch top-end male fashion brand Dom Reilly
For years, you’ve run your own brand consultancy. After successfully selling it, you step into the limelight as chairman of the Central Office of Information, only to find that mad axeman and part-time...
View ArticleIt’s the Age of Google and Sorrell has no time – or money – for Twitter
The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter dicta. The numbers themselves were a curate’s egg. They beat the...
View ArticleWhy Aberdeen Asset Management wants to be the Intel of financial services
What’s the biggest, most successful, company you’ve never heard of? Impossible to say, of course. But a good candidate would be Aberdeen Asset Management. It’s in the FTSE-100; it’s genuinely global....
View ArticleCannes awards spat masks war to the needle between de Nardis and Sorrell
WPP chief Sir Martin Sorrell has rightly been basking in the reflected glory of the Cannes sunshine. Three successive years, three successive triumphs as holding company of the year at the...
View ArticleFallout from the Publicis/Omnicom merger
By Richard Pinder When first hearing the Publicis and Omnicom merger rumours you could have been forgiven for thinking it to be some silly season gossip. But as we know POG is not a passing fancy, it...
View ArticlePublicom and on and on and on
Nearly three weeks on from the seismic news that Publicis Groupe and Omnicom are to merge and still no end in sight to the discussion of possible permutations. Not, be it noted, among the clients...
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